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Barneys New York Expands into the Beauty and Wellness Space

The brand’s new line will offer a variety of products in the categories of skincare, fragrance, haircare and cosmetics, among other items.

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By: Charlie Sternberg

Associate Editor

Barneys New York, which filed for Chapter 11 bankruptcy protection in August 2019, is aiming to make a comeback by expanding into the beauty and wellness space.
 
On September 15, parent company Authentic Brands Group (ABG) and Gloent Group, a Korean-based lifestyle company that specializes in the beauty, wellness and premium beverages categories, signed a long-term partnership to develop, manufacture and distribute Barneys New York beauty products worldwide.
 
The Barneys New York Beauty line will offer a variety of products in the categories of skincare, fragrance, haircare and cosmetics, among other items.
 
A main ingredient in the skincare line is Glocela, which is formulated with eight ingredients including cloudberry to improve skin tone, texture and moisture retention.
 
The line includes a serum, hybrid cleanser, water essence, rich cream and light gel cream. Additionally, the line will feature five, two-step double action hydrogel masks that address different skin concerns such as redness, dehydration and irritation. Each product offers multi-action hybrid solutions with a variety of benefits to achieve healthy and radiant-looking skin.
 
“We are excited to partner with Authentic Brands Group for the launch of Barneys New York Beauty,” Justin Song, CEO of Gloent Group, said in a statement. “We look forward to continuing Barneys’ rich history of delivering luxury by launching premium beauty, wellness and water products for the next generation’s inner and external health.”
 
The collection will be available in October online, and will be introduced at additional retailers, including Saks’ website, in the fourth quarter of this year.

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